Facebook's algorithm decides your content's fate in the first few hours after you post. It picks a small group, shows them your content, and watches what happens. Reactions, comments, shares these tell the algorithm your post is worth pushing further. No engagement means the post stops there, permanently.
The frustrating part is that this has nothing to do with how good your content is. Two posts with identical quality get completely different reach based on one thing: which one got engagement first. That first window is everything.
Most pages stay stuck because they keep focusing on content quality while ignoring engagement signals. Better captions, better visuals, better posting times, none of it moves the needle if the algorithm never picks your post up in the first place. Fixing your reach starts with fixing what the algorithm sees first.